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We Say We Want Meaningful Work—So Why Do We Avoid It?
Most people say they want meaningful work, yet their daily choices often tell a different story. We prioritise urgent emails over complex thinking, quick wins over meaningful progress, and staying busy over making an impact. This is not a lack of motivation. Meaningful work simply asks more of us.
When outcomes are unclear or long term, it is easy to focus on tasks that feel simpler and more immediately rewarding. Over time, this can reduce fulfilment and motivation. Meaning is not reserved for certain roles or industries. It is found in how we engage, connect, and contribute every day.